Sales. Strategy. Results.
E.B. Carlson Marketing, Inc. has provided our clients careful counsel and the best in sales and marketing representation since its founding in 1990. Our wealth of contacts and resolve guarantees your products the best chance of success in the retail and eCommerce channels.
Sales & Marketing
For more than 25 years, E.B. Carlson Marketing has delivered sales results that are best in class. We are consistently humbled by the number of clients that call us “the best rep group they work with.” We excel in delivering sound advice and sales results that meet or exceed our clients' expectations.
We formulate a holistic channel strategy to ensure a harmonious channel for all segments of the market including ecommerce, mass retail and wholesale clubs. Most importantly, we listen to you, learn your goals, and become a valued extension of your company.
Account Strategy & Management
All account strategies require proper planning. We visit stores and analyze ecommerce to learn about your company, your competition, and understand how your brand and products fit within the market and within the account’s environment. From there, we develop strategies that motivate and inspire buyers and executives at the targeted accounts. Once planning is complete, our relationships and reputation within each account secure the all-important first meeting and guide you through win-win negotiations. Once up and running, we evaluate and execute marketing programs that will help you maximize sales.
Our expertise working with EDI Partners, 3PLs, routing guides and each retailer’s specific portals speeds the onboarding process and avoids costly pitfalls and delays. Once your vendor number has been established by the retailer, we manage the new item set up and maintenance process for each of our clients.
Business Insights and Analytics
We provide advanced analyses and reporting to allow you to answer critical business questions. Sell through and forecasting data is thoughtfully analyzed to help you measure ad performance, maximize sales, optimize inventory turns and drive profitability.
Meet The Team
Dean, a former Buyer and Inventory Analyst for OSS & CE retailers and the distribution channel, is immensely knowledgeable not just about the OSS channel but also about Broadcast and Airport retail, managing vendors at Office Depot, Qurate Retail Group (QVC & HSN) and InMotion amongst others.