Case Study for:
Rand McNally
- Sales Representation
Even a 100 year old mapping company realized that getting from point A to point B can be complex when point A is your warehouse and point B is the shelves of North American retail.
While Rand McNally understood retail from their “print map” business, the world of interactive PC software was new to them. Upon hiring E.B. Carlson Marketing, we spent time learning their business, understanding their objectives and formulating winning strategies for their product launch and beyond.
We were quickly able to achieve placement at key retailers such as Staples, Office Max, Circuit City, Best Buy and others. The results of our selling efforts and promotional planning resulted in a long term number one market share position for Rand McNally in the face of stiff competition from Microsoft, DeLorme and others.
