Case Study for:
Logic 3
- Product Distribution
- Sales Representation
- Packaging Consultation
- Retail Strategy Development
Can a U.K. based company enjoy success in the North American retail market? The answer is absolutely. In the summer of 2004, Logic 3 approached E.B.C. Marketing with a strong desire to be a dominant player in the iPod speaker market. They needed a business partner to handle sales, marketing and distribution of their products.
Together, we produced a plan for product placement, pricing, promotion and distribution for their sub $100 Logic 3 i-Station iPod speaker system. Thanks to an excellent product, sound strategy and superb support from our key retail partners, the i-Station has been and continues to be a tremendous success. In December of 2005, the i-Station
achieved the
“#2
Market share position and in November 2006 the iStation was the # 1 selling
iPod Speaker System in US Retail. To date, over One Million iStations have
been sold worldwide. Several new models of speakers have been added to the
line as well as iPod and Gaming accessories. Distribution now includes most
of the major retailers in the United States and Canada.
