Case Study for:
Play at Joe's
- Product Distribution
- Sales Representation
- Packaging Consultation
- Retail Strategy Development
- Printing and Manufacturing Consultation
Do you Sudoku? In the summer of 2005, the Sudoku craze was just beginning in the U.S. market. A few major newspapers had the addictive number puzzles, but the product had yet to be introduced on PC CD Rom. Enter Play At Joe’s…working with E.B.C. Marketing as their national sales and distribution partner, we developed a successful “first to market” strategy and secured placement at key accounts including Wal-Mart, Best Buy, Circuit City, Office Max and many others. Today Play At Joe’s enjoys a dominant market share position in the Sudoku category. The Play At Joe’s / E.B.C. Marketing relationship blossomed into the release of four additional software titles that have enjoyed excellent retail distribution and sales success.
