Case Study for:
Antec Inc. 2002:
- Sales Representation
- Mass Channel Strategy Consultation
The world’s premier manufacturer of PC components was ready to take their product line from the specialty computer retailers to the mass channel. They hired E.B. Carlson Marketing and presented them with this challenge. With the full support of key sales management personnel, E.B. Carlson embarked on a twelve month selling effort to convince the first mass retailers to enter this new business. Through a combination of creative merchandising, finely tuned product assortments and consumer promotions, the retailers and Antec were handsomely rewarded for taking a risk on this new business venture.
We have broadened the distribution of the Antec product line to include Circuit City, Staples, Staples Canada, Office Depot, Max and BJ's Wholesale Club. To this day, Antec continues to put more trust in E.B. Carlson Marketing by assigning additional “target” accounts.
